Organizing Creativity: Context, Process, and Practice

Organizing Creativity emphasizes the importance of creativity in contemporary work life and provides an analysis of organizational creativity that accounts for the interdependency of context, process, and practice. It highlights the implications of context, process, and practice for different aspects of the creative process and suggests a radical transformative approach to organizing creativity as an alternative.

Format: Hardback
Length: 224 pages
Publication date: 05 October 2023
Publisher: Oxford University Press

Creativity is a fundamental aspect of modern work life, permeating various aspects of our professional endeavors. From engaging in brainstorming sessions to perusing glossy pamphlets that emphasize innovation and creativity as crucial pillars of a successful business strategy, we have all been exposed to the importance of these skills in our careers. However, what does it truly mean to be creative within and as an organization?

Organizing Creativity seeks to provide an answer to this question, building upon the premise that creativity revolves around ideas. Every organization relies on valuable ideas to solve everyday problems, innovate, and create new processes, products, or services. The central argument of the book is that an analysis of organizational creativity must consider the interdependence of context, process, and practice.

Drawing from cultural and processual perspectives, the book highlights the implications of context, process, and practice for different stages of the creative process, including idea generation, evaluation, and facilitation. It also reflects on how dominant notions of creativity in the economy and society hinder transformative changes and proposes a radical transformative approach to organizing creativity as an alternative.

To support and illustrate its argument, Organizing Creativity employs a wealth of empirical examples, case illustrations, and seminal research from fields such as Sociology, Social Psychology, and Organization Studies. It offers a multi-dimensional perspective, enriching our understanding of the complex interplay between organizational, social, and cultural contexts, processes, and practices of organizing creativity.

In conclusion, creativity is a defining feature of contemporary work life, and Organizing Creativity provides valuable insights into what it means to be creative within and as an organization. By examining the interdependence of context, process, and practice, the book offers a transformative approach to organizing creativity, fostering innovation, and driving success in today's dynamic business environment.

Weight: 566g
Dimension: 252 x 178 x 15 (mm)
ISBN-13: 9780198893509